FACTORS AFFECTING THE INTENTION TO PURCHASE ORGANIC VEGETABLES WITH THEORY PLANNED BEHAVIOUR APPROACH
DOI:
https://doi.org/10.21776/ub.agrise.2021.021.2.3Keywords:
Organic Vegetables, Structural Equation Model, Theory Planned BehaviourAbstract
The recent modern healthy lifestyle is influenced by the selection of food ingredient such as organic vegetables. Organic vegetables are well known in community. But, the purchase of organic vegetables has decreased in the last few years because price has been high, packaging and quality have not been interesting, and low priority on organic vegetables than conventional vegetables. This research was conducted by the Theory Planned Behaviour (TPB) approach with 6 variables. Those are price, packaging, quality, attitude, subjective norms, and perceived behavioral control to analyze the effect of factor to the decreased purchase attitude and intention buy organic vegetables with Structural Equation Model (SEM)-Partial Least Square (PLS) analysis. The results showed that the following factors are price, quality, attitude, subjective norms, and perceived behavioral control have an effect to the decreased purchase attitude and intention buy organic vegetables. So, it can be a strategy for selling and consuming organic vegetables in the future.References
Aertsens, J., Verbeke, W., Mondelaers, K., & van Huylenbroeck, G. (2009). Personal Determinants of Organic Food Consumption. British Food Journal, 111(10), 1140–1167. https://doi.org/10.1108/00070700910992961
Alfian, N. (2016). Tingkat Penerapan Teknologi Budidaya Sayuran Organik oleh Petani Mitra CV. Tani Organik Merapi. FP UMY: Skripsi. https://doi.org/10.1017/CBO9781107415324.004
Andari, N. M. (2016). Preferensi Konsumen Terhadap Sayuran Organik Di Super Indo Agung Yogyakarta. UMY: Skripsi.
Anggiasari, N. M., Yaktiworo, I., & Endaryanto, T. (2016). Sikap dan Pengambilan Keputusan Pembelian Sayuran Organik Oleh Konsumen di Kota Bandar Lampung. JIIA, 4(4), 391–397.
Awwaliyah, I. (2013). Pengetahuan, Sikap, dan Niat Beli Mahasiswa terhadap Makanan Organik: Pendekatan Theory of Planned Behavior. Repostitory IPB. IPB.
BPS, Kementerian Pertanian, BMKG, BNPB, LAPAN, WFP, & FAO. (2017). Buletin Pemantauan Ketahanan Pangan indonesia Fokus Khusus: Tren konsumsi dan produksi buah dan sayur. German Humanitarian Assistance, 8(November), 1–24. Retrieved from https://docs.wfp.org/api/documents/WFP-0000024091/download/
Chrysanthini, B., Sumarwan, U., & Rifin, A. (2018). Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat. Jurnal Manajemen Pengembangan Industri Kecil Menengah, 12(2), 151.
Hasan, H., Muis, A., & Christoporus. (2019). Preferensi Konsumen Terhadap Pembelian Sayuran Organik di Kota Palu. Journal Agroland, 26(1), 39–48.
Liputan6. (2018). Konsumsi Sayuran dan Buah Masyarakat RI Masih di Bawah Standar FAO. Retrieved June 10, 2020, from https://www.liputan6.com/bisnis/read/3483541/konsumsi-sayuran-dan-buah-masyarakat-ri-masih-di-bawah-standar-fao
Mutlu, N. (2007). Consumer Attitude and Behaviour Towards Organic Food: Cross-Cultural Study of Turkey and Germany. Universitat Hohenheim.
Muzayanah, F. N., Suroso, A. I., & Najib, M. (2015). Faktor-faktor yang Memengaruhi Resistensi Pembelian Pangan Organik dan Proses Pendidikan Konsumen. Jurnal Manajemen Dan Agribisnis, 12(3), 163–173.
Naspetti, S., & Zanoli, R. (2009). Organic Food Quality And Safety Perception Throughout Europe. Journal of Food Products Marketing, 15(3), 249–266. https://doi.org/10.1080/10454440902908019
Oroian, C. F., Safirescu, C. O., Harun, R., Chiciudean, G. O., Arion, F. H., Muresan, I. C., & Bordeanu, B. M. (2017). Consumers’ Attitudes Towards Organic Products and Sustainable Development: A Case Study of Romania. Sustainability (Switzerland), 9(9). https://doi.org/10.3390/su9091559
Paradiba, D., Marhawati, M., & Lamusa, A. (2017). Faktor-Faktor yang Mempengaruhi Permintaan Sayuran Organik di Kota Palu. E-J. Agrotekbis, 5(5), 564–571.
Pawlewicz, A. (2020). Change of price premiums trend for organic food products: The example of the polish egg market. Agriculture (Switzerland), 10(2). https://doi.org/10.3390/agriculture10020035
Rana, J., & Paul, J. (2017). Consumer Behavior and Purchase Intention for Organic Food: A Review and Research Agenda. Journal of Retailing and Consumer Services, 38(May), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
Rodiger, M., & Hamm, U. (2015). How are organic food prices affecting consumer behaviour? A review. Food Quality and Preference, 43(November 2016), 10–20. https://doi.org/10.1016/j.foodqual.2015.02.002
Solimun, Rinaldo, F. A. A., & Nurjannah. (2017). Metode Statistika Multivariat. Permodelan Persamaan Struktural (SEM). Pendekatan WarpPLS. Malang: UB Press.
Susanti, R., Muhaimin, A., & Toiba, H. (2018). Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sayur Organik (Kasus Ibu Rumah Tangga di Kota Malang). Habitat, 29(3), 122–128.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
