THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION ON PURCHASE DECISIONS AND PURPOSE OF PURCHASE OF SOUVENIR PRODUCTS IN SIKKA REGENCY, NTT

Yohana Anggriani, Djoko Koestiono, Dwi Retno Andriani
  AGRISE,Vol 22, No 2 (2022),  143-150  
Viewed : 57 times

Abstract


Consumer satisfaction with the product will be formed when someone makes a purchase decision. Perceived satisfaction will provide benefits for the company continuously. This means that everything related to the product received by consumers at the time of purchase will determine the direction of the company's goals. This research was conducted at Aku Sikka's ole shop in Sikka Regency, East Nusa Tenggara Province from May to June 2021. The purpose of this study was to analyze the effect of product quality, price, location on purchasing decisions and consumer satisfaction in purchasing ole-ole products at the Aku Sikka store. Data was collected by filling out questionnaires with a non-probability sampling technique using the accidental sampling method. The data were analyzed using structural equation modelling. The results of the PLS Structural Equation Model (SEM) analysis to examine the effect of product quality, price, and location variables on purchasing decisions and consumer satisfaction show that there is a positive and significant influence on product quality, price, and location variables on purchasing decisions and consumer satisfaction.

Keywords


Product Quality; Price; Location; Purchase Decision; Consumer Satisfaction

Full Text:

PDF

References


Annafik, AF, & Rahardjo, M. (2012). Analysis of the Effect of Product Quality, Price, and Advertising Attractiveness on Interest in Buying Yamaha Motorcycles (Case study on consumers of Yamaha SS Kedungmundu Semarang Branch). Diponegoro Journal of Management, 1(2002), 274–281. http://ejournal-s1.undip.ac.id/index.php/djom

Brata, BH, Husani, S., & Hapzi Ali. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 2(4B), 433–335. https://doi.org/0.21276/sjbms

Dodi Iskandar, Rita Nurmalina, and ER (2015). the Effect of Service, Product Quality, and Perceived Value on Customer Purchase Intention and Satisfaction. Indonesian Journal of Business and Entrepreneurship, 1(2), 51–62. https://doi.org/10.17358/ijbe.1.2.51

Edosomwan, S., Prakasan, SK, Kouame, D., Watson, J., & Seymour, T. (2011). The History of Social Media and its Impact on Business. Management, 16(3), 79–91. http://search.proquest.com.eproxy.ucd.ie/docview/889143980

Hanaysha, J., Hilman, H., & Hasmini Abdul-Ghani, N. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(1), 2250–3153. www.ijsrp.org

Hazimi Bimaruci Hazrati Havidz1, Mahaputra2, MR, & Ilhamalimy, RR (2021). Model Of Purchasing Decisions And Customer Satisfaction: Analysis Of Brand Image And Product Quality (Marketing Management Literature Review) No Title. DIJEFA, 1(6), 1124–1136. https://dinastipub.org/DIJEFA/article/view/748/468

Hofer, KM, Niehoff-Hoeckner, LM, & Totzek, D. (2019). Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors. Journal of International Marketing, 27(1), 74–94. https://doi.org/10.1177/1069031X18812718

Ilham, AI, Hartono, S., & Handiman, UT (2020). The Influence of Product Quality, Price and Brand Image On Customer Satisfaction Through Purchasing Decisions (Case: Hansaplast Koyo in Tangerang). Www.Ijbmm.Com International Journal of Business Marketing and Management, 5(2), 2456–4559. www.ijbmm.com

Jibril, A. (2013). New Product Development and Marketing Strategies towards Customer Satisfaction (A Study of Dangote Nigeria Plc, NorthEast Zonal Office, Maiduguri Borno State Nigeria). IOSR Journal of Business and Management, 13(6), 01–07. https://doi.org/10.9790/487x-1360107

Maminiaina Aimee, R. (2019). a Thorough Literature Review of Customer Satisfaction Definition, Factors Affecting Customer Satisfaction and Measuring Customer Satisfaction. International Journal of Advanced Research, 7(9), 828–843. https://doi.org/10.21474/ijar01/9733

Medeiros, JF De, Luis, J., Ribeiro, D., & Cortimiglia, MN (2014). Success factors for environmentally sustainable product innovation : a systematic literature review. Journal of Cleaner Production, 65, 76–86. https://doi.org/10.1016/j.jclepro.2013.08.035

Meera Singh. (2012). Marketing Mix of 4P'S for Competitive Advantag. IOSR Journal of Business and Management (IOSRJBM), 3(6). https://d1wqtxts1xzle7.cloudfront.net/28251386/G0364045-with-cover-page-v2.pdf?Expires=1631514815&Signature=fPMaoVSSY2nSZuhju6-4ZOaXohxHfeyr9CXyZn61paxbkolYNV7MkVgcon5sU8w24o79cHvkV32nnCDDwOLV2Zw9jZSzi80WD9O6QexLhjCUTovS49ixv69CeH1gjMsrp74HBZN4ZWs~e3iR43hT6K0QpCcl7xjeSMa9w1B~73dfyl1wN0OJ5Ys7bXCe5-zCSZoWadXBMEIGD7cl4pB5~k6KLND6bGe9SpAOPDQsOKdsAe2FuCPgy7Y3y07dQzwFhAoQiFDZJ7L-~aq7b0vNeu7tuWMTdufg6Md1k2dDLsGnhXuJv26WZ~kx51OJ56FMn2jcnn3SVrlnPmqCytkqWg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

Mulia, S., & Syafarudin, Afriapoll Chaerudin. (2021). The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction. Ilomata International Journal of Tax and Accounting, 2(1), 61–70. https://doi.org/10.52728/ijtc.v2i1.202

Niode, IY, Mendo, Y., & Rauf, FR (2020). Role of Purchase Decision As a Mediation That Influences Store Atmosphere on Customer Satisfaction. Russian Journal of Agricultural and Socio-Economic Sciences, 103(7), 37–44. https://doi.org/10.18551/rjoas.2020-07.06

Pham, TSH, Monkhouse, L. Le, & Barnes, BR (2017). The influence of relational capability and marketing capabilities on the export performance of emerging market firms. International Marketing Review, 34(5), 606–628. https://doi.org/10.1108/IMR-07-2014-0235

Prajogo, DI (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, 241–249. https://doi.org/10.1016/j.ijpe.2015.07.037

Putri, CA, W, HD, & Listyorini, S. (nd). The Influence of Service Quality, Product Quality, and Word Of Mouth Communication on Purchase Decisions at Rm Garang Asem Sari RASA (Study on Consumers at RM Garang Asem Sari Rasa, Kudus) Introduction Food has always been at the top of the list d.

Razak, I., Nirwanto, N., & Triatmanto, B. (2016). The impact of product quality and price on customer. Journal of Marketing and Consumer Research, 30(2012), 59–68. https://core.ac.uk/download/pdf/234694248.pdf

Reguia, C. (2014). Product Innovation and the Competitive Advantage. European Scientific Journal, 1(June), 140–157.

Sangadji and Sophia. (2013). Consumer Behavior (1st ed.). Andy, Yogyakarta.

SITI ZAINAB. (2018). The Influence Of Price, Promotion, And Location Toward Customer Decision To Stay At Bossotel Chiangmai Thailand. In Computers and Industrial Engineering (Vol. 2, Issue January). http://ieeeauthorcenter.ieee.org/wp-content/uploads/IEEE-Reference-Guide.pdf%0Ahttp://wwwlib.murdoch.edu.au/find/citation/ieee.html%0Ahttps://doi. org/10.1016/j.cie.2019.07.022%0Ahttps://github.com/ethereum/wiki/wiki/White-Paper%0Ahttps://tore.tuhh.de/hand

Solimun, Adji Ahmad Rinaldo Fernandes, N. (2017). Multivariate Statistical Methods. UB Press.

Sugiyono. (2016). Statistics For Research (27th ed.). Alpha Beta.

Sunarsi, D. (2020). Pinisi Discretion Review The Influence of Product Mix , Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang. 3(2), 165–174.

Teresa. (2018). Analysis of Factors Affecting Consumer Satisfaction. In Akmami Journal (Vol. 2, Issue 1).




DOI: https://doi.org/10.21776/ub.agrise.2022.022.2.9

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Yohana Anggriani, Djoko Koestiono, Dwi Retno Andriani

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.