VALUE CHAINS ANALYSIS OF ORGANIC VEGETABLES (Case Study at Mulyo Santoso Farmers Group in Sukun Subdistrict of Malang City)

Harmawati Haddas
  AGRISE,Vol 18, No 3 (2018),  100-107  
Viewed : 231 times


ABSTRACT: Increased income and healthy lifestyle trend encourage people to switch to consuming non-organic food products to organic food products. This encourages producers in developing organic vegetable business. This research was conducted for the development of organic vegetable business by using value chain analysis. Respondent determination was done by census as many as 30 farmers of organic farming at MulyoSantoso Farmer Group in Malang City, and the determination of merchant respondents using snowball sampling. The results show that farmers earn the smallest margin compared to other actors this is because the price received by farmers is determined by the trader. Organic vegetable marketing channel there are four kinds of channels, where farmers who can sell directly to consumers will get the highest profit. This is also related to the efforts of farmers in increasing the added value in processing vegetables into chips and sauces, where farmers are able to increase added value then the profits are also increased. The results of Benchmarking and Upgrading indicate that increasing the added value and capability of farmers to increase production capacity and harvesting the utilization of technology needed to reduce losses post-harvest.



Keywords: Organic Vegetables, Margins, Added Value.

Full Text:



Australian Centre for International Agriculture Research (ACIAR). 2012. Membuat Rantai Nilai Berpihak Pada Kaum Miskin. Buku Pegangan Untuk Praktisi Rantai Nilai. Tabros, Indonesia.

Bair, J. (2005): Global Capitalism and Commodity Chains: Looking Back, Going Forward. Competition & Change, Vol. 9, No. 2, pp. 153–180.

Chan JO. 2007. A Predictive Analytic Model for Value Chain. Management. Journal of International Technology and Information Management. Vol 6(1): 31-43.

Direktorat Jendral Pengolahan dan Pemasaran Hasil Hortikultura. 2014. Http:// Di akses Tanggal 20 April 2017.

Gereffi, Gary, Memedovic, Olga. 2003. The Global Apparel Value Chain: What Prospects for Upgrading By Developing Countries. United Nations Industrial Developing Organization. Vienna.

Humphrey, J. and H. Schmitz. 2002. How Does Insertion in Global Value Chains Affect Upgrading in Industrial Clusters? Regional Studies, 36: 1017-1027.

Kaplinsky, R. and M. Morris (2002): Handbook for value chain research, IDRC Diakses November 2016

Lazzarini, S.G., 2008. Horizontal and vertical relationships in developing economies: implications from SMEs access to global markets. Academy of Management Journal, 51(2): 359-380.

McGregor, Andrew and Stice, Kyle. 2014. Agricultural Value Chain Guide for the Pacific Islands. Technical Centre for Agricultural and Rural Cooperation (CTA).

Porter, M.E. 1985. Competitive Advantage, Creating and Sustaining Superior Performance. New York: The Free Press.

Raikes, P., Jensen M.F, and S. Ponte (2000): ‘Global commodity chain analysis and the French Filiere approach: comparison and critique’, Economy and Society, Vol. 29, Issue 3, pp. 390–417.

Stringer, R. 2007. Why a Value Chain Approach is useful for Policy and Practise. Sustainable Food and Wine Value Chains Workshop, 12 November 2007. University of Adelaide.



  • There are currently no refbacks.

Copyright (c) 2018 Harmawati Haddas

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.