VALUE CHAIN ANALYSIS AT TUNA PROCESSED AGROINDUSTRY IN PACITAN, EAST JAVA
DOI:
https://doi.org/10.21776/ub.agrise.2019.019.1.5Keywords:
tuna processed, value chain analysis, upgradingAbstract
Abstract: Indonesia's economy was convener of the sea; however, the poverty of the fishermen is still high enough. The factors of management and utilization of marine fishery resources in order to improve the people's welfare are should be a significant concern. The leading commodities, tuna fish, need to be supported to increase production, processing, distribution system, diversified products. A good marketing and marketing margin distribution should be allocating a fairer on the processed tuna products. The purpose of this research is to analyze the mapping, critical factors that influence, and business value chain improvement strategies processing tuna in Pacitan. Research conducted on agro-industries processing tuna in district of Pacitan, Pacitan Regency, East Java. Sampels used are 4 fishermens, 2 traders, 2 agro-industries, 4 managers, 4 resellers, 4 retailers, and 50 consumers. Data retrieval is performed in February-March 2018. Data are analyzed using the mapping analysis, analysis of the Critical Success Factor (CSF), the analysis of governane, analysis of upgrading. Based on the analysis of the principals involved in agro-industries processing tuna are fishermens, traders, agro-industries, retailers, resellers and consumers. The party receives the smallest profit amounting to Rp 4,000 fishermen/kg. Critical factors according to agro-industries are the taste, price and quality, while the critical factor according to consumers is the taste, quality, expiration date. Factors that have a high gap are 0.49 stock and 0.55 of innovation and 0.73 of expiration. Upgrading of value chain processed tuna is process improvement by increasing production capacity, increasing the role of Marketing Manager for network marketing with branding in the tourism industry so processed tuna products widely known both national and international.
References
Kaplinsky, R., & Morris, M. 2000. A Handbook For The Value Chain. Sussex: Institute of Development Studies at the University of Sussex.
Porter, Michael E. 1994. Keunggulan bersaing: Menciptakan dan Mempertahankan Kinerja Unggul . Jakarta: Tim Penerjemah Binarupa Aksara.
Renstra Dinas Perikanan dan Kelautan Jawa Timur Tahun 2014-2019, 2015. http://dkp.jatimprov.go.id/wp-content/uploads/2017/04/Renstra-Diskanla-Jatim-2014-2019.pdf. Diakses pada 15 Mei 2017.
Vermeulen, S., J. Woodhill, F. Proctor, and R. Delnoye. 2008. Chain-Wide Learning for Inclusive Agrifood Market Development. A guide to Multi-Stakeholder processes for Linking Small-scale Producers to Modern Market. IIED and CD&IC. Wageningen University and Research Center. Netherlands.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
