IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM AT PT ANUGERAH LANGKAT MAKMUR

Chiquitita Qinthar Azura, Iwan Setiawan
  AGRISE,Vol 22, No 1 (2022),  9-14  
Viewed : 98 times

Abstract


Corporate social responsibility (CSR) is a form of management defined by an ethical and transparent relationship between the company and all stakeholders (relevant parties) in the form of community development, environmental and cultural preservation for future generations, diversity and the promotion of reducing social problems. As a matter of fact, the community feel cared for through PT Anugerah Langkat Makmur's (PT ALAM) CSR activities, whereas the company only produces semi-finished products or has no direct relationship with end consumers. Qualitative designed research using case study methods aims to determine the types and implementation of CSR programs at PT ALAM. Primary data collection was collected with in-depth observation and interview techniques, while secondary data was collected through desk study from Public Relation of PT ALAM. The collected data was analyzed descriptionally. The results show that PT ALAM has implemented corporate social marketing, corporate philanthropy, and socially responsible business practice program. CSR is implemented every year and has been internalized in its business structure. PT ALAM has implemented CSR programs in the form of education, construction of facilities and infrastructure, as well as socio-cultural and religious.


Keywords


Corporate Social Responsibility (CSR); Implementation

Full Text:

PDF

References


Auld, G., Bernstein, S., & Cashore, B. (2008). The New Corporate Social Responsibility. Annual Review of Environment and Resources 2008, 33:!, 413-435.

Doh, J., Luthans, F., & Slocum , J. (2016). The World of Global Business 1965-2015 Perspectives on the 50th Anniversary Issue. Journal of World Business, 1-5.

Elkington, J. (1997). Cannibals With The Fork. Oxford: Capstone Publishing Limited.

Husadha, C., Syafitri, A., & Oktaviana, B. (2015). Pengaruh Agresivitas Pajak Terhadap Corporate Social Responsibility (CSR) (Studi kasus pada PT Astra Agro Lestari, Tbk periode tahun 2001-2005). Jurnal Ilmiah Akuntansi dan Manajemen, 9-17.

Kotler, P., & Lee, N. (2005). Corporate Social Responsibility : Doing The Most Good For Your Company and Your Cause. Hoboken: John Wiley & Sons, Inc.

Miles, M., & Huberman, A. (1994). Qualitative Data Analysis : An Expanded Sourcebook. California: Sage.

Nanggara, S., Rosalina, L., Kartika, R., & Setyawan, A. (2017). Enam Tahun ISPO. Bogor: Forest Watch Indonesia.

Orlitzky, M., Schmidt, F., & Rynes, S. (2003). Corporate Social and Financial Performance: A Meta-Analysis. Organization Studies, 403-441.

Pasaribu, A., Affifuddin, S., & Helmi, S. (2015). The Effect Of Corporate Social Responsibility (CSR) Programs At The Palm Oil Mill Companies On Regional Development In South Labuhan Batu District. International Journal of Management Sciences and Business Research, 4(1).

Perindustrian, K. (2007). Gambaran Sekilas Industri Minyak Kelapa Sawit . Jakarta: Sekretariat Jenderal.

Pertanian, K. (2019). Outlook Kelapa Sawit. Jakarta: Pusat Data dan Sistem Informasi Pertanian Sekretariat Jenderal – Kementerian Pertanian.Perindustrian, K. (2007). Gambaran Sekilas Industri Minyak Kelapa Sawit . Jakarta: Sekretariat Jenderal.

Poku, K. (2002). Small-Scale Palm Oil Processing in Africa. FAO Agricultural Services Bulletin 148. Retrieved from http://www.fao.org/3/Y4355E/y4355e00.htm#Contents

Rumambi, H., Kaligis , S., Tangon, J., & Marentek, S. (2018). The Implementation Model of Corporate Social Responsibility (CSR): An Indonesian Perspective. International Journal of Academic Research in Business and Social Sciences, 8(10), 761-773.

Wicaksono, D. A., Rifin, A., & Pahan, I. (2018). The Sustainability of Three Indonesian Palm Oil Business Entities. Manajemen & Agribisnis, 249-249.




DOI: https://doi.org/10.21776/ub.agrise.2022.022.1.2

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Chiquitita Qinthar Azura, Iwan Setiawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.