Agricultural Socio-Economics Journal <h3><img src="" alt="" width="1025" height="293" /></h3> <p><strong>ACCREDITED by Ministry of Research, Technology, and Higher Education of the Republic of Indonesia, <a title="AGRISE Acredited " href="" target="_blank" rel="noopener">No.28/E/KPT/2019</a>, September 26, 2019</strong></p> <p>Agricultural Socio-Economics Journal (AGRISE) is a peer-reviewed journal which is published regularly for the purpose of advancing the scientific studies in the area of agriculture development, trade of agricultural commodities, agribusiness development, rural development, rural social and communication studies, and other related areas.</p> <p>The editorial goal is to provide a forum for strengthening better insight in the area of socio-economics of agriculture and other related issues all over the world.</p> <p>The journal is published by Faculty of Agriculture University of Brawijaya Indonesia in collaboration with <a title="PERHEPI" href="" target="_blank" rel="noopener">Indonesia Agricultural Economic Association (PERHEPI)</a> since 2011. All papers published by AGRISE are open to a reader and anyone can download or read our online journal without payment or subscription.</p> <p>We are glad to inform that AGRISE has been indexed by <a title="AGRISE Indexed by DOAJ" href="" target="_blank" rel="noopener">DOAJ</a>.</p> Socio-Economics/Agribusiness Department en-US Agricultural Socio-Economics Journal 1412-1425 <p>Authors who publish with this journal agree to the following terms:</p> <ol type="a"> <ol type="a"> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="">Creative Commons Attribution-NonCommercial License</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="" target="_new">The Effect of Open Access</a>).</li> </ol> </ol> DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS <p>Marketing 4.0 forms a new customer path, which was previously 4A (aware, attitude, act, act again) to 5A (aware, appeal, ask, act, advocate). The main goal of the 4A is for customers to become loyal to a brand. However, in the 5A customer path, loyalty to a brand is not the primary goal but instead advertising or promoting the brand. This study aims to analyze industrial patterns formed based on customer lines at fast food restaurants in Malang City. This research approach uses a quantitative descriptive approach, which is carried out by collecting information about the picture of consumers in the research area. The results of the chi square H1 test were received, namely advocacy carried out by respondents aged 30-39 years not higher than respondents aged 20-29. The fast food restaurant industry pattern formed in the three restaurants in each age group (McDonald's, KFC, and Burger King) has the same shape: door knobs.</p> Archippus Christopher Hendra Budi Setiawan Agustina Shinta Hartati Wahyuningtyas Copyright (c) 2022 Archippus Christopher Hendra, Budi Setiawan, Agustina Shinta Hartati Wahyuningtyas 2022-10-31 2022-10-31 22 4 THE IMPACT OF HOUSEHOLD CHARACTERISTICS ON THE DEMAND FOR ANIMAL PROTEIN FOOD AWAY FROM HOME IN JAKARTA <p>Socio-economic conditions and demographics determine people's lifestyles, including food consumption expenditures. So far, research on food consumption away from home has only used a homogeneous household sample, and only a few have been found in Indonesia. This study aimed to analyze household characteristics' impact on animal protein food expenditure away from home using quantile regression analysis. The study used secondary data consisting of 4,346 household data in Jakarta from SUSENAS March 2020. The results show that spending on animal protein foods away from home in all income quintiles is not affected by household income. It shows that all household groups at various income levels have consumed animal protein foods away from home. Factors that have a positive and significant effect on protein food expenditure away from home are household food expenditure, age of the head of the family, number of family members, wife's education level, and location of residence. The presence of children under the age of 17 has a negative and significant influence. Therefore, it is necessary to monitor and guarantee food safety by producers and consumers to meet the adequacy of protein per capita which is healthy and nutritious.</p> Daffa Sandi Lasitya Ratya Anindita Syafrial Syafrial Copyright (c) 2022 Daffa Sandi Lasitya, Ratya Anindita, Syafrial Syafrial 2022-10-31 2022-10-31 22 4 THE CONTRIBUTION OF THE BEEF CATTLE FARMING SECTOR TO HOUSEHOLD INCOME IN THE TEAK FOREST AREA (CASE STUDY IN THE KEDUNGADEM SUB-DISTRICT, BOJONEGORO REGENCY) <p>Limited employment opportunities in rural areas make it more challenging for people to live a prosperous life. The social and economic conditions of rural communities tend to depend on the agrarian sector, such as the livestock sector. The livestock sector as an agricultural sub-sector is a very strategic and reliable way to create economic growth, reduce unemployment and create additional sources of income for the community. Most of the population of the Kedungadem sub-district in the Bojonegoro Regency work in the agricultural sector, for example in livestock farming. This study reveals the total income of cattle farmers’ households and the contribution of income derived from beef cattle farming activities to the total household income of farmers who live in the teak forest area. One hundred beef cattle farmers were randomly selected and grouped into one of three beef cattle farming scales, based on the number of cattle owned. This study shows that the average total income in scales I, II, and III was IDR. 19,211,392.15/year, IDR. 34,583,874.51/year, and IDR. 42,945,805.17/year, respectively. The average cattle farmer’s income from beef cattle farming in scales I, II, and III was IDR. 4,002,674.71/year; IDR. 9,482,032.71/year; and IDR. 19,716,588.39/year, respectively. The average contribution of beef cattle farming activity to the total income of farmers’ households in scales I, II, and III was 20.94%, 27.42%, and 47.00%, respectively. This study suggests that the farmers need to improve their economic management in order to survive or increase the income they derive from cattle farming. Farmers should also cooperate with Perhutani, a state forest company, as there are a number of ways in which the teak forest can support the sustainability of their cattle farming.</p> T Y Azmi Anie Eka Kusumastuti B A Nugroho E Nugroho Copyright (c) 2022 T. Y. Azmi, A. E. Kusumastuti, B. A. Nugroho, E. Nugroho 2022-10-31 2022-10-31 22 4 THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY <p>The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.</p> Bella Fadila Shorea Khaswarina Yeni Kusumawaty Copyright (c) 2022 Bella Fadila, Shorea Khaswarina, Yeni Kusumawaty 2022-10-31 2022-10-31 22 4 10.21776/ub.agrise.2022.022.4.1 ECONOMIC VALUATION OF "BEEJAY BAKAU RESORT (BJBR)" MANGROVE FOREST TOURISM PROBOLINGGO AND IT IS IMPACT TO THE ENVIRONMENT TOWARDS SUSTAINABLE RESOURCE MANAGEMENT <p>Economic growth often occurs at the expense of the quality of natural resources and the environment because of the impact caused by economic activity. These impacts create external costs that the public and future generations must bear. Internalization of external costs must be enforced to prevent damage to natural resources and the environment <em>(ex-ante strategy)</em> or repair the damage that has occurred <em>(ex-post strategy).</em> Therefore, economic valuation is needed to provide important information regarding the value of ecosystems and the resulting economic benefits, especially for non-market environmental goods that have important policy implications and as an effort to achieve the <em>Sustainable Development Goals</em> (SDGs). This study aimed to analyze and estimate the economic value and identify the ecological, social and economic impacts at BeeJay Bakau Resort Probolinggo. Types of descriptive research with data collection methods include interviews, observations, documentation, and questionnaires. The sampling method used 2 methods: the <em>accidental sampling</em> technique for tourists by determining the number of samples using the <em>linear time function</em> formula so that a total sample of 84 respondents was obtained and the <em>purposive sampling</em> technique for <em>stakeholders</em> with a sample of 40 respondents. The results of the analysis show that the economic value generated is Rp. 584,347,909,947/<sub>year.</sub> The output of identification of ecological, economic and social impacts which includes three dimensions, namely the ecological, economic and social dimensions, each of which has 4 defined attributes, then it can be concluded that the ecological dimension has a high category, this is because the manager of the BeeJay Bakau Resort mangrove forest tourism carry out various efforts in development that involve both stakeholders and the surrounding community, especially in maintaining and committing to environmental sustainability.</p> Muhammad Fajar Maulana S Suhartini F Fahriyah Copyright (c) 2022 Muhammad Fajar Maulana, Suhartini, Fahriyah 2022-10-31 2022-10-31 22 4 WILLINGNESS TO PAY ANALYSIS OF EDELWEISS FLOWER FROM EX-SITU CONSERVATION AT WONOKITRI VILLAGE, PASURUAN REGENCY <p>One of endemic flora that has become an icon in the Bromo Tengger Semeru National Park (TNBTS) area is the Edelweiss Flower. The existence of tourism developments in the Bromo Tengger Semeru National Park (TNBTS) area makes the demand for Edelweiss flowers as souvenirs even greater. It affects the economic value of these commodities. The population decline threatens its availability for the Tengger indigenous people who use Edelweiss Flowers as offerings that other components cannot replace. Until 2017, several Wonokitri Village communities, under the guidance of TNBTS, formed a farmer group called Hulun Hyang to conserve the Edelweiss Flower ex-situ. It was a long journey for the Hulun Hyang farmer group to get a breeding permit from the KLHK regarding wanawiyata widyakarya. This study aims to measure the willingness to pay of Edelweiss Park tourists for edelweiss flowers from the Ex-Situ conservation of the Hulun Hyang Farmer Group and determine what factors influence the willingness to pay. This study uses primary data with the number of respondents as many as 100 respondents who were conducted randomly or random sampling. The contingent valuation method (CVM) approach can estimate willingness to pay. This study's analytical tool uses multiple linear regression on SPSS 22. Based on the analysis, the average willingness to pay per person for a simple series containing 100 stalks of Edelweiss flowers is Rp. 36,307.00, with a total value of willingness to pay Rp. 3,667,000.00. The factors that are thought to significantly influence the value of willingness to pay for Edelweiss Flowers from Ex-situ Conservation of the "Hulun Hyang" Farmer Group in the Bromo Tengger Semeru National Park are the latest education and monthly income.</p> Melati Julia Rahma Soemarno Soemarno Jati Batoro Copyright (c) 2022 Melati Julia Rahma, Soemarno, Jati Batoro 2022-10-31 2022-10-31 22 4 THE CONTRIBUTION OF THE MOBILE VEGETABLE TRADERS <p>With trading activities, goods produced by producers can be directly enjoyed by consumers. Trading activities are carried out in all sectors, including the agricultural sector. Agricultural product trading activities can occur because there is a contribution from one of the traders in the trade chain, namely the mobile vegetable traders. However, research on the contribution of mobile vegetable traders in trading agriculture has yet to be widely carried out. Therefore, this study aims to examine the contribution of mobile vegetable traders in trading agricultural products. This study was done in Manokwari Regency, West Papua Province, in September 2021. The research method used is a descriptive method with a survey approach. The data obtained were processed by tabulation and examined descriptively. The results showed that the contribution of the mobile vegetable traders was divided into three groups. They have included the contribution to the local merchant farmers measured by the revenue that they got and the time for selling in the traditional market because agricultural products have been bought by the mobile vegetable traders to be traded again. The second contribution is to customers measured by the time, cost, and effort that should be used when the customers want to shop at traditional markets. The third contribution is to the family of mobile vegetable traders, which is measured by the income earned and used for the family. Information about the contribution of the mobile vegetable traders to their families, local farmers, and customers can be a consideration for the government to carry out appropriate empowerment for the mobile vegetable traders in creating independent and growing micro and small businesses.</p> Josina Waromi Maikel Baransano Benyamin Korompis Obadja A. Feneteruma Agus Sumule Copyright (c) 2022 Josina Waromi, Maikel Baransano, Benyamin Korompis, Obadja A. Feneteruma, Agus Sumule 2022-10-31 2022-10-31 22 4 ORGANIC VEGETABLES SUPPLY CHAIN CHARACTERISTICS OF SMALL ENTERPRISES IN MALANG <p>Supply chain is a valuable and strategic decision even for small enterprises. This research aimed to identify the supply chain characteristic of small enterprises in Malang. Data and information were collected through observation and in-depth interviews based on business processes in the SCOR model. The result shows that small organic farming already has a strong relationship between stakeholders. However, the research found a lack of traceability for organic input, unstable production due to some situations, and a limited served market.</p> Neza Fadia Rayesa Copyright (c) 2022 Neza Fadia Rayesa 2022-10-31 2022-10-31 22 4 ANALYSIS OF RICE MARKETING EFFICIENCY IN EAST OGAN KOMERING ULU TIMUR <p>Rice is the main food commodity that affects the Indonesian people's welfare. Thus, it is more complex to replace rice with other food commodities. This large rice production requires post-production handling through a good marketing process because it can increase farmers income. This research aims to analyze the efficiency of rice marketing in East Ogan Komering Ulu Timur Regency through marketing channels, market structure, market conduct, and market performance. This research was by taking 90 respondents of rice farmers using a simple random sampling method. Furthermore, to determine the respondents' marketing agency, it used the snowball sampling method by following the path of the farmers. Based on the results of the research, there were four rice marketing channels formed, the first was farmers - Gapoktan factories - wholesalers - retailers - consumers, the second was farmers - Gapoktan factories - consumers, the third is farmers - millers - retailers - consumers, and the fourth was a farmer – miller – consumer. Hence, marketing channel 2 was the most efficient, because it has a low marketing margin value, and has a farmer's share value, and a high-cost benefit ratio.</p> Khairunnisa Ramadini Ratna Winandi Wahyu Budi Priatna Copyright (c) 2022 Khairunnisa Ramadini, Ratna Winandi, Wahyu Budi Priatna 2022-10-31 2022-10-31 22 4 SOCIOECONOMIC DETERMINANTS OF LIVELIHOOD DIVERSIFICATION AMONG ARABLE CROP FARMERS IN SHENDAM, PLATEAU STATE, NIGERIA <p>Livelihood diversification is an integral component of household income. Diversification determinants were estimated. Multistage sampling was adopted, and primary data were analyzed using descriptive statistics and Logit regression. Socioeconomic factors affected livelihoods. Several diversification activities and derivable benefits are indicated. Variations in diversification decisions were attributable to the regression variables. Policy modifications and strategies that improve livelihoods are recommended.</p> Godfrey Onuwa Sambo Mailumo Chizoba Chizea Cosmas Alamanjo Copyright (c) 2022 Godfrey Onuwa, Sambo Mailumo, Chizoba Chizea, Cosmas Alamanjo 2022-10-31 2022-10-31 22 4 INCOME DISTRIBUTION OF CORPORATE FARMING MODEL IN CENTRAL JAVA <p>Corporate farming is an agricultural model carried out with the principle of expanding the planting area by eliminating land boundaries. The aim is to improve group production and productivity. This agricultural model is also a solution to the conversion of functions and increasingly massive land fragmentation. As a result, the income obtained by farmers is limited to subsistence land. This study aimed to determine the income distribution of corporate farming model farmers in Sukoharjo Regency, Central Java. Sukoharjo Regency was chosen as the research location with consideration as a national food barn that implements corporate farming. Sampling using a census of 51 farmers. The study results show that farmers' incomes have reached a prosperous degree according to the World Bank's criteria. The distribution of farmers' income is even with a low level of income inequality.</p> Muhammad Joni Iskandar Rini Endang Prasetyowati Dwi Haryati Ningsih Copyright (c) 2022 Muhammad Joni Iskandar, Rini Endang Prasetyowati, Dwi Haryati Ningsih 2022-10-31 2022-10-31 22 4 FARMER'S PARTICIPATION RATE IN DESA PEDULI GAMBUT PROGRAM <p>Many factors destroy peat ecosystems, including land fires. The cause of the fire was motivated by economic aspects, namely land clearing for agricultural, plantation, and residential activities. Desa Peduli Gambut Program has main activities: strengthening local knowledge and village community preparedness in dealing with peat fire disasters and non-burning land management. The process requires the participation of farmers as an essential determining factor to ensure the success and sustainability of a program. This study analyzes farmer participation in the DPG program in Teluk Pekedai District. The descriptive quantitative method is supported by qualitative data using Sherry Arnstein's (1969) participation level analysis. The analysis results show that farmer participation in the DPG program in Teluk Pekedai District is at the therapy level. The low level of community participation in a program occurs because the level of government domination in deciding program plans is the cause of problems in program implementation. Farmer participation can increase by the role of the DPG chairperson, the role of the village facilitator, the village government and local government, and all elements of the community (community leaders).</p> Lilis Handayani Erlinda Yurisinthae Wanti Fitrianti Copyright (c) 2022 Lilis Handayani, Erlinda Yurisinthae, Wanti Fitrianti 2022-10-31 2022-10-31 22 4 ANALYSIS OF FERTILIZER MARKETING STRATEGY (LOB) LIQUID ORGANIC BIOFERTILIZER AT PT. INBIO TANI NUSANTARA <p>This research aims to analyze the strengths, weaknesses, opportunities, and threats of LOB fertilizer and analyze the proper marketing strategy in PT. Inbio Tani Nusantara to be able to increase sales of LOB fertilizer. This study uses the nonprobability sampling method that is Accidental Sampling for external respondents or LOB consumers with consideration if the researcher needs to know the number of the existing population. Purposive sampling method for internal respondents of the company. The method of collecting data in this study with observation methods, questionnaires, interviews, and documentation. The data types used in this study are primary data from swot analysis, IFAS analysis, and EFAS analysis. In this study there are variables of Strength, Weakness, Opportunity, and Threat. Marketing of LOB liquid biological organic fertilizers has opportunities and strengths that can be used to deal with weaknesses and threats to take decisions that are marketing strategies for LOB liquid biological organic fertilizers. The results showed that the LOB fertilizer marketing strategy is in quadrant I which means that the company has strengths and opportunities and the strategy that must be taken in this condition is an aggressive marketing policy.</p> Winda Kusumawati Istis Baroh Livia Windiana Copyright (c) 2022 Winda Kusumawati, Istis Baroh, Livia Windiana 2022-11-22 2022-11-22 22 4 CHOKEPOINTS IN SUSTAINING ORGANIC RICE PRODUCTION IN NORTHERN MINDANAO, PHILIPPINES <p>Organic agriculture is sustainable on the ecological aspect, but other external factors influence its sustainability. The present paper covers the different chokepoints in the sustainability of organic rice production in Northern Mindanao. A total of 380 farmers served as respondents from the five provinces of Northern Mindanao that were selected through purposive sampling. The data were gathered through FGD and personal interviews using a structured questionnaire and data was analyzed descriptively. The study identified production, technical and marketing issues in sustaining the organic rice production. The issues include changing priorities of the Department of Agriculture, unavailability of commercial organic inputs, neighbor rice farm practiced conventional rice production, no price premium received, limited market outlets for organic produce, and high cost of organic certification. The identified issues are areas to be considered for improvement in order to effect improvement and sustainability of organic rice industry in the region.</p> Karen Debbie Jabenar Cosrojas Sheila C. Poonon Dante Q. Suminguit Copyright (c) 2022 Karen Debbie Jabenar Cosrojas, Sheila C. Poonon, Dante Q. Suminguit 2022-10-31 2022-10-31 22 4