ANALYSIS OF VALUE CHAIN CRISAN CUTTING INTEREST (Case Study of Chrysanthemum Cut Flower Farmer Group in Sidomulyo Village, Batu District, Batu City)
DOI:
https://doi.org/10.21776/ub.agrise.2021.021.2.6Keywords:
Value Chain Analysis, Value Chain, Chrysanthemum Cut FlowerAbstract
This study aims to analyze the value chain of chrysanthemum cut flower farmers. The object of this research is located in Sidomulyo Village, Kec. Batu, Stone Town. This research was conducted on 34 respondents of chrysanthemum cut flower farmers using the census method. Data analysis using the Value Chain Analysis method by Kaplinsky and Morris. The results of this study indicate that the chrysanthemum cut flower farmer groups in the village of Sidomulyo have a value chain, namely, collectors (Florist) → Event Organizer / Florist. Value Chain Mapping shows that all activities in the production of sudan chrysanthemum cut flowers are quite optimal, but there are 2 points that are lacking in outbound logistics and supporting activities in Product Segment Determination and Key Market Success Factors. Chrysanthemum cut flowers are influenced by price, constraints on delivery, packaging, flexibility and innovation
References
Arimbawa Dika Putu. 2017. Pengaruh Luas Lahan, Teknologi Dan Pelatihan Terhadap Pendapatan Petani Padi Dengan Produktivitas Sebagai Variabel Intervening Di Kecamatan Mengwi. Jurnal EP. Jurusan Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Udayana.
Dadun Abdul Manaf.2005. “Pengaruh Kemasan Terhadap Proses Keputusan Pembelian Minuman Penambah Staminaâ€.
Bateman S. Thomas & Snell A. Scott. 2008. Manajemen Kepemimpinan dan Kolaborasi dalam Dunia yang Kompetitif. Jakarta : Salemba Empat.
Brighton Mvumi Learnmore Tatenda Matsikira Jackqeline Mutambara , (2016),"The banana postharvest value chain analysis in Zimbabwe", British Food Journal, Vol. 118 Iss 2 pp. 272 – 28
Direktorat Jendral Hortikultura, Kementrian Pertanian. 2018. http://hortikultura.pertanian.go.id/?p=2332 . Diakses pada 18 Juli 2018
Heizer Jay & Render Barry. 2008. Operations Management Edisi Ketujuh. Jakarta: Salemba Empat
Kaplinsky Raphael dan Morris Make. 2000. Buku Pegangan Value Chain. Workshop Bellagio
Kusno, T.S., K.B. Andri. 2011. Laporan Rancang Bangun Pengembangan Agribisnis Tanaman Bunga Krisan di Propinsi Jawa Timur, Dinas Pertanian Propinsi Jawa Timur. Surabaya.
Mubiarto (1989) dalam Jurnal Sains Terpadu D. Iswan Riswandi dan Wawan Oktariza (2015). “ Analisis Margin dan Efisiensi Pemasaran Ikan Bandeng dan Ikan Tongkol di DKI Jakarta
Pierce II A. John & Robinson, Jr. B. Richard. 2007.Manajemen Strategi. Jakarta : Salemba Empat.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
