ANALISIS EFISIENSI SALURAN PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) LUMP MANGKOK DARI DESA KOMPAS RAYA KECAMATAN PINOH UTARA KABUPATEN MELAWI

Authors

  • Fahrurrozi Fahrurrozi Agriculture Department of Tanjungpura University
  • Novira Kusrini Agriculture Department of Tanjungpura University
  • Komariyati Komariyati Agriculture Department of Tanjungpura University

Keywords:

Efisiensi, Saluran Pemasaran, Bokar, Lump Mangkok.

Abstract

Penelitian ini bertujuan untuk mengetahui saluran pemasaran yang paling efisien yang digunakan oleh petani karet lump mangkok di Desa Kompas Raya dan untuk mengetahui besarnya nilai keuntungan masing-masing lembaga pemasaran pada setiap saluran pemasaran. Metode penelitian untuk melihat efisiensi pemasaran digunakan analisis margin pemasaran, farmer’s share, dan Profitability Index. Penentuan responden dilakukan dengan acak sederhana dengan jumlah responden sebanyak 44 orang, yaitu petani karet 37 orang dan pedagang perantara 7 orang. Hasil penelitian menunjukkan bahwa saluran pemasaran bokar lump mangkok paling efisien berdasarkan nilai marjin pemasaran, farmer’s share dan tingkat keuntungan (profitability index) yang diperoleh terdapat pada saluran pemasaran II dengan nilai marjin pemasaran, farmer’s share dan tingkat keuntungan masing-masing sebesar Rp. 2.331/kg, 68,92 dan 2,37 dengan keuntungan pemasaran Rp. 1.639.

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Published

2016-08-23

How to Cite

Fahrurrozi, F., Kusrini, N., & Komariyati, K. (2016). ANALISIS EFISIENSI SALURAN PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) LUMP MANGKOK DARI DESA KOMPAS RAYA KECAMATAN PINOH UTARA KABUPATEN MELAWI. Agricultural Socio-Economics Journal, 15(2), 110. Retrieved from https://agrise.ub.ac.id/index.php/agrise/article/view/168

Issue

Vol. 15 No. 2 (2015)

Section

Articles

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